Keiko Nishida is the Consumer Marketing Manager for DFS MidPacific and oversees all the marketing and promotions for DFS. She was well kept and everything in her office had a place. Her experiences and education set the backbone of her success with her past and her promising future with the business world.
Ms. Nishida started her career by Major Airlines in New York and was then offered a position as a Concert Promoter. Ms. Nishida has had the honor of meeting big names in the music industry.

“It was interesting to meet world renouned artists, such as Sting, Madonna, Rolling Stone, and Billy Joel,” Nishida said.

Being of Japanese origin, Nishida was responsible for making negotiations in Japan for her clients to bring their music into the Asian market.

“My job was to bring the concert to Japan,” stated Nishida. Being bilingual and able to make appropriate negotiations with Japan to boost the awareness of certain artists in Asia is quite the interesting accomplishment.
Additionally, there is the matter of her education, which was quite extensive. Ms. Nishida finished a BA in Japan and majored in Philosophy.
“Philosophy is the study of people and everything,” said Nishida “How can you make promotions that cater to their interests if you do not understand them?”

The role in the promotions category is to understand the shopper and make them feel more welcome and engaged. With the background of philosophy, you understand what appeals to them. This is the backbone of the division.

Along with her degree in Philosophy, Nishida took a year off from Japan and continued to make advancements with Parson School of Design in New York where she learned custom jewelry. This was more of a leisure course that had nothing to do with her career and because of this, she teaches a beading class on her free time.